Lu Fuentes

Similarly, the launch of Coke Zero targeted health-conscious individuals who were previously uninvolved in their products. Established in 1957, these strategies are ideal for startups, particularly those providing Software as a Service (SaaS). For instance, Coca-Cola may introduce promotions or bundled products to tempt customers from rival…[Read more]

A strong brand identity helps consumers easily identify and recall your brand when they encounter it. Learn about the role of SEO in improving your brand’s online visibility and ensuring your content reaches the right audience. Find out how creating valuable and relevant content can not only establish your brand’s expertise but also enhance its…[Read more]